Thursday, September 07, 2006

Living on the Bleeding Edge for Fun and Profit

"Let’s start by acknowledging that bleeding-edge has negative connotations for a lot of people. Just think for a minute about the imagery. Bleeding edge evokes danger. ....Engage in that battle, and you might survive, but you’ll get bloodied in the process. ....But my conversation with a couple of IT executives has me thinking about an alternative vision for the bleeding edge.....until you start messing around with new stuff, you can’t answer the question about whether it might provide a competitive advantage or suggest a new business model.....The implication here is that even a company that is uncomfortable adopting a new technology until someone else works out the bugs can’t really afford to wait to check it out. The bleeding-edge might be your competitive edge. And it starts to look smart, rather than dangerous."


Anonymous said...

One of my daughters friends has a t-Shirt reading "If you're not living on the edge you're taking up too much room". This must be true in this context as well. there is no space for organisations to spread out and take it easy now. The time to live on the edge (bleeding or otherwise) is now. Yes there are dangers but not nearly as many as there are for corporate obesity.

Philip Hartman said...


I love that Tee Shirt slogan! It speaks volumes.