"Let’s start by acknowledging that bleeding-edge has negative connotations for a lot of people. Just think for a minute about the imagery. Bleeding edge evokes danger. ....Engage in that battle, and you might survive, but you’ll get bloodied in the process. ....But my conversation with a couple of IT executives has me thinking about an alternative vision for the bleeding edge.....until you start messing around with new stuff, you can’t answer the question about whether it might provide a competitive advantage or suggest a new business model.....The implication here is that even a company that is uncomfortable adopting a new technology until someone else works out the bugs can’t really afford to wait to check it out. The bleeding-edge might be your competitive edge. And it starts to look smart, rather than dangerous."